
A website became mandatory for a business as it implies great benefits.
Small businesses that have successfully branded themselves online, such as women's clothing retailer ModCloth and home improvement shop Lowe's, have found that a website is a great way to attract customers. Large businesses like General Electric and Procter & Gamble have also seen the benefits of having an online presence—for these companies, websites are not just beneficial, but necessary. Even if your company doesn't offer products or services directly through its website—for instance, if you are a restaurant—you can still use your site to earn revenue by including advertisements or affiliate links. This can be done in a way that is non-intrusive and aesthetically pleasing to your visitors. On the flip side, a business without an appealing or functional website risks losing out on potential customers. Bricks-and-mortar stores with no…