Seems most people have configured their website for mobile users, but have you optimized your website for mobile user traffic right?
2017 report said more traffic comes from cell phones than personal computers, and the trend is only increasing. People use their smartphones more and more, and they want a website to be easy to navigate and super speed.
Many websites are not designed for mobile users, which eventually creates problematic outcomes. Changing the site to compensate for smaller screen dimensions does not keep your guests interested. Your mobile site must be fast, easy to use, and built with the mobile user feature.
For what reason do you think about cell phones? According to Google, 61% of users would abandon you if you have trouble loading your mobile site, and 40% of users will choose to go to a competitor’s website. And if people aren’t handling your product on mobile, they are either using products or services from rivals. If you can not try and make a good first impression through your mobile view, then you could lose that person forever.
You must make an effort to enhance your mobile site experience. Today, let’s look at 5 realistic ways you can improve your web.
1. Fast load your mobile page
The most crucial function that you can perform is rapid site loading, so begin there.
People are expecting pages to load rapidly on mobile devices. Because that’s what you want when you’re on the go. Rapid loading speeds will lead to higher prices and decreases bounce rates, while slow speeds can result in lost conversions and raised bounce rates.
Learn the three most successful ways to improve your site for mobile use.
2. Resize Uploaded Pictures
A larger image size might hold back the output of your website speed for visitors. The positive news about this is that it’s easy to repair.
The very first thing you can do is review all your landing pages, and delete any nonessential images. Your pictures are not just for beauty, but also for converting visitors. Try A/B checking with and without those photos to see if the imagery has any impact on traffic.
Each large picture, or series of images, should be optimized on your main landing pages. You may use a WordPress plugin named Imagify that also analyzes images. This tool can resize your photos to save bandwidth but still retain the original value.
Responsive pictures aid with load times and are already included in the default installation of WordPress since version 4.4. There are no conditions to use those if they are already installed.
3. Try to OPTIMIZE PLUGINS AND THEMES
Unpleasant plugin and theme implementation will often ruin your site, even though you optimize almost everything.
If the site is experiencing a slow-down, consider upgrading the themes and plugins, and applying new core changes. In order to effectively resolve the problem, permanently disable plugins on a staging site that you temporarily activated. You can also move to a different default WordPress theme, such as the TwentySeventeen template. If the problem has been detected, it can be resolved or diagnosed.
This can be a complicated subject, so it’s a good place, to begin with looking at HTTP requests and WPdb queries.
Another way you can speed up your site is by minification and concatenation of CSS and JS files. A caching plugin like WP Rocket can help, but contacting your host is still the best course of action. Some caching may serve little function in a Pagely setting that is already satisfactorily cached.
4. Pick A LIGHTWEIGHT WEB HOST
When you’re on a cheap shared hosting account somewhere else and wish to enhance your hosting, simply upgrading your hosting will greatly benefit you.
5. DON’T Slow down AT RESPONSIVE View
Building responsive pages is significant, but it only goes so far in making a site responsive.
The question is that one doesn’t have sensitive content. Everything does switch the content around, but it doesn’t understand that mobile users like to see different stuff than windows users. I’m not suggesting that you delete functionality or content, but I would like to suggest that you more purposefully build the product.
Sensitive architecture from an optimization perspective is toxic to conversion. – Joel Harvey.
If you go to a restaurant website, you want to see menus, hours, and directions to your favorite spot. Windows users may have the option of scrolling through more photos of your website, reading your blog posts, and clicking to opt-in to your email newsletter, but you don’t want to slow down mobile customers with too many of that. If your theme is not sensitive, you are not capable of fast and simple mobile surfing.
Designing an interface for mobile users on the server level will occur in various ways, but implementing a unique dynamic for them in your theme would be significant. You can use the built-in wp is the mobile() function in your theme settings, which will more than adequately allow mobile-first approaches.
6. Find A Mobile App.
At the start of the article, I discussed how mobile internet use is outpacing the number of people using desktops. It was forgotten that much of the time spent accessing the internet on a smartphone is consumed in apps.
An app out of every 10 minutes of mobile time spent, the remaining nine minutes are spent on websites. – Clever Perspectives.
To design a native user experience for your audience, you cannot ignore the importance of developing a mobile app. Mobile apps improve productivity because they have more oriented experiences that are not accessible on the internet. For instance, offline access, push notifications, and widgets.
You can sell the software in the Apple and Android app stores, which enables you to enter different mobile devices.
Many small businesses will benefit from introducing a mobile-oriented application to supplement their website. There are several ways to make an app like self-developed apps or through custom creation. In-house production is a perfect way to get an app developed if restricted funds are a problem. There are a lot of app builders on the market, but they all integrate with WordPress poorly. AppPresser is a platform that primarily targets WordPress related websites and is relatively inexpensive.
7. Stop Critical SEO Errors.
Google has offered some assistance to domain owners with mobile SEO.
The very first thing we do is search your site for any current threats you need to know about. You assemble some data on the Google Search Console, here.
After you upload your site, you will be shown any issues or problems with the site.
You must also make sure you aren’t blocking Googlebot from accessing your site by searching for any robots.txt or sitemap file. We recommend checking for broken links, mainly to make sure they don’t affect the mobile version. Utilizing an SEO plugin like WordPress SEO can help you boost search engine optimization and recognize those errors.
If you have a popup, please ensure it doesn’t obstruct the entire screen on mobile browsers. Instead, suggest a less distracting banner or disable popups for smartphones.
Your font should be readable on a mobile device. I prefer a wide, fixed-width font size of 16 points. You should compose long articles to be viewed on the web on the small screen. Target any buttons or tap targets at least 44px big, which is one of Apple’s favored sizes.
8. TRACK YOUR PROGRESS.
If you are optimizing for a smartphone, please ensure you monitor how successful your mobile efforts are.
Google Analytics tracks mobile-specific visits and allows in-depth, segmented research. Through accessing this feature, you can see what types of users are accessing your website and what they are interested in.
To capture a mobile target, log into your Google Analytics account, and press the Understanding Audience segment. Click on the “Overview” tab and click “Add Segment” at the top of the page. This will show you all of your available traffic sources, allowing you to select “Mobile Traffic.”.
You can uncheck “All Traffic” to compare mobile and non-mobile traffic or leave it checked for an accurate comparison. If you click the blue “Apply” button, you can see your new segmented results.
Now you can see how many people are accessing your website from a cell phone, and you can click on other navigation elements to see additional info. For example, if I visit Behavior -> Content -> All Sites, I can analyze which section is the most common on my mobile site. I think people are doing market research and want to know the cost of my product.
With mobile activated, you can now compare the different dates and see how they affect overall engagement.
For mobile users to increase, it’s essential that you enhance your mobile experience.
When it comes to smartphone users, speed up the page load times. It is the most vital thing you can do. A responsive theme will allow your site to be easily navigable on tablets, smartphones, and desktops. Don’t take functionality away from the web in the pursuit of faster mobile page load speeds.
A smartphone application might be a great way to engage your audience, making them more interested in your content instead of overwhelming them with multimedia content. As long as you track your progress through web analytics and make sure you get feedback from your target audience, you will do fine.
I am a Tech geek and blogger, a seasoned freelancer, and my hobby is to enlighten my views and skills that will helpful for new inductions of the industry.