Search Engine Optimization (SEO)
SEO is a central part of digital marketing. Search is often the key source of digital traffic for brands and complements other marketing channels. SEO uses targeted keywords to make your content easier to find for your target audience. The better visibility your pages have in search results, the more likely you are to gather attention and attract prospective and standing customers to your business.
Today there's no need to focus on getting the traffic
it’s about getting the targeted and relevant traffic. It’s a lot simpler to twofold your business by multiplying your conversion rate than by multiplying your traffic.