Which will lead the arena of digital marketing PPC or SEO
Digital marketing is a new and rapidly evolving field. It has become the dominant form of advertising, but there are still many questions on how to market your brand effectively. The two most prominent types of digital marketing are Pay Per Click (PPC) and Search Engine Optimization (SEO). What is PPC? PPC stands for Pay Per Click. This is a form of internet marketing in which advertisers pay a publisher (typically a website owner) to display brief advertising copy (text and/or banner ads) on their website. PPC advertising allows you to get your message in front of people who are actively looking for what you have to offer, with no obligation or commitment on your part other than paying the service provider when someone clicks through from your ad. PPC…