Filza Taj – Infant Technologies

01Dec 2020 by Filza Taj 56 Comments

Why use Search Engine Optimization (SEO) Plugins & Tools? Does it Work?

SEO

Imagine for a moment your website is ranking on top search engine results and getting millions of traffic. Isn’t sound great? To move ahead in the competition, SEO is becoming one of the core factors to make an online business successful. A large percentage of digital specialties believe SEO practices worth the time and money investment. Search engine optimization outputs have been proven fruitful for many small to large businesses. Running a successful website is difficult when millions of active websites are available on the World Wide Web. Website optimizing is not an easy task to do. Improving website traffic and ranking are challenging tasks for most marketers. Numerous SEO companies are working in full action with effective plans. In order to make a better position on the search engine,…

24Nov 2020 by Filza Taj 14 Comments

The Role of Digital Marketing Agencies for Business Growth

Digital Marketing

In a competitive time, when businesses want to make a solid business persona, there is always a need for a helping hand. In this regard, digital marketing agencies are the right support system for your business. No matter what services your business provides or what niche you sell, without a strong digital foundation, you cannot achieve your core objectives. Since technology has integrated within the virtual world, the marketing styles have been changed a lot. You can survive without taking services from a digital marketing company, but to thrive in the market expert support is mandatory. The functionalities provided by internet marketing companies are the future of business as it eliminated the traditional way of marketing. 80% of corporates are planning to enhance their digital marketing budget over the coming…

02Nov 2020 by Filza Taj No Comments

The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

Digital Marketing

The ultimate goal of a business owner is to obtain the top spot on the Search Engine Result Page (SERP). Generally, it is not easy to appear on the search engine; however pay-per-click (PPC) is an effective digital marketing tool that is getting pretty popular nowadays. In this marketing model, marketers pay each time the ad is visited by the audience. 65% of search engine visitors click on ads while making purchases which eventually boost the business. Paid search marketing is getting popular day by day there is any reason for that. Let’s have a look at them one by one and apart from benefits this article will also highlight the demerits associated with pay-per-click (PPC). Advantage of Using Pay-Per-Click (PPC) PPC Result Are Conveniently Measured The top benefit of…

25Oct 2020 by Filza Taj 2 Comments

5 Significant Software Development And Design Strategies

Software Development

We are living in an age of applications and gadgets. No matter its B2B or B2C business, software development and design is the need of an hour. Software engineering and information technology are rapidly evolving. Amazingly, the worth of the IT industry is $5.2 Trillion worldwide which depicts how vast this sector is. In the present digital era, software development agencies are emerging and coming forward with the best software designs. By the year 2023, the number of software developers is expected to reach 27.7 million globally. Software designing is mostly used in e-commerce, gaming, mobile app development, data storage, virtual reality, security, and automation sectors. Series of steps are taken by developers to design high-quality software. With the help of well-planned approach and software strategies, it becomes convenient to…

20Oct 2020 by Filza Taj 4 Comments

New Digital Marketing Trends You Need To Know Right Now

Digital Marketing

Today, it does not matter what product or services your business offers, innovation in digital marketing is the need of 2020 and coming years. It is the perfect time for the online world to move ahead and adopt new changes as digital marketing trends are continuously transforming. In order to grow in the digital world, every industry follows some new trends & techniques. The survey states, 31% of businesses are planning to introduce a digital marketing plan within the next 12 months and 24% of businesses are implementing digital transformation programs from the last two years. Entrepreneurs and upcoming startups now greatly understand the significance of up-to-date digital trends. Digital business strategies are adopted by 55% of startups, relatively to 38% of traditional corporations. Some businesses totally transform digital plans…

16Oct 2020 by Filza Taj 771 Comments

How to Use Instagram Features for Expanding Your Business Social Media Marketing

Digital Marketing

You might be thinking why use Instagram for business promotions when it was created for people to socialize? Yes, it was originally designed as a photo-sharing platform, but time to time reengineering by developers has made kick-start for the business industry as well. Instagram was launched in October 2010 and now it is owned by Facebook. Do you know at Apple Store it is the second most download social networking application? It is mostly loved by teens & youth due to exceptional features. Instagram has over 1 billion monthly active users and 71% of these users are under the age of 35. The popularity of Instagram has made it necessary for marketers to show business presence and to grow sales from IG business profiles. Research show, at least one business…

12Oct 2020 by Filza Taj 26 Comments

Professional Tips Graphics Designer Should Know Before Designing a Logo

General

The first step for building brand awareness begins with a logo. Every small to large business needs a unique representation to stand out from the competitors. The eye-catching design of a trademark grabs the attention of people. The survey states a consumer takes only 10 seconds to form a first impression toward a business logo. A logo is itself complete advertising. New businesses spend $50 to $50,000 on logo creation. People get to know about brand specialties after visualizing the logo. Graphic designers must understand why logo design is important for business success. The corporate design should be smartly represented as the target audience form an opinion after perceiving it. Google, Apple, Coca-Cola, Amazon, Nike, Samsung, and Microsoft, etc. are the most recognized business logos all around the world. Do…

08Oct 2020 by Filza Taj 54 Comments

Search Engine Optimization (SEO) Tips & Techniques to Boost Organic Traffic

SEO

Who does not want to spot their website on the top Search Engine Result Page (SERP)? It is a dream of every digital website owner to make the website top-ranked and most visited by the online audience. To enhance the organic traffic search engine optimization practices are implemented by the marketers. Now the question arises what is organic traffic and SEO? The online audience that visits your webpage as a result of unpaid search engine ads is known as organic traffic. Search Engine Optimization (SEO) is a digital marketing process of upgrading the quantity and quality of webpage traffic from search engines. SEO strategies improve the visibility of the website for relevant searches and enhance the website ranking Countless searches are performed by people all over the world. Over 7…

04Oct 2020 by Filza Taj 1 Comment

Advantages of Hiring a Custom Software Development Company

Software Development

Human minds are incredible in creating exceptional operating systems. Evaluation in technology and the internet has made requisite for the business industry to go for software or application development. Starting a business venture includes a lot of things but developing an application is the ultimate goal. Software development is defined as a set of computer science activities that involve creating, designing, specifying, deploying, coding, testing, and bug fixing of software components and applications. Whereas, custom development refers to creating software exclusively according to your business needs. Information technology & software development is getting essential in every aspect of life. Globally, there are over 26.4 million people working as software developers. To stay ahead in the competitive market, taking help from software experts is an effective business approach. Choosing the right…

01Oct 2020 by Filza Taj 2 Comments

Everything You Need To Know About Pay-Per-Click (PPC)

Digital Marketing

If you have heard little regarding the term Pay-Per-Click (PPC) and interested to learn more than you have come to the right article. Do you know in 1998, a Startup Company Goto.com based on 25 employees presented the concept of pay-per-click during the TED conference at California? After that Google started the PPC advertising system at the end of the year 1999. Since then PPC is getting popular within the digital marketing industry. Pay-Per-Click (PPC) refers to the internet marketing framework in which the fee is paid by the advertiser each time when the ad is clicked by the visitors. This model is used to drive traffic to webpages by buying the visits. These search engine advertising or paid search ads provide new geographic reach, generate sales, and amazingly 80%…

25Sep 2020 by Filza Taj 7 Comments

How to Create a Digital Marketing Plan from Beginning to End

Digital Marketing

Are you new in the digital transforming world? Or you are planning to transfer your already existing traditional brand into web marketing? If you don’t know where to begin this digital journey then worry not. You are at the right place to know all about the digital marketing plan and much more. Before going deeper into the article let’s first look at what is digital marketing? Digital marketing involves the use of search engines, internet, social media, and other digital technology to reach customers for promoting and selling goods & services. Online marketing empowers digital dreams and takes the business ahead. How well a brand plan or conduct web marketing strategies are directly proportional to brand success. What are the Pillars of Digital Marketing? It is predicted that the US…

15Sep 2020 by Filza Taj 6 Comments

The Do and Don’ts of Professional Website Development and Design

Software Development

Have you ever wondered what qualities make a good website? Websites are the spine of the digital world that builds credibility as a business. Currently, in 2020 there are over 1.74 Billion websites available on the World Wide Web. Under a single domain name group of web-pages are located to form a website. Web development is the process of building a dynamic page for hosting via internet or intranet. The designing of a website includes interface designing, web functioning, graphics designing, authoring, and maintenance. As more and more businesses are stepping into the virtual world the demand for website development and design is also rapidly enhancing. At present times everyone has access to the internet. Billions of people visit online home pages to buy and sell goods & services regularly.…

09Sep 2020 by Filza Taj 10 Comments

Top Reasons Why Graphics Designing Is Significant For Business Industry

Digital Marketing

You must have heard the quote “First Impression is the Last Impression” that is what graphics designing plays a role for your business. The evolution in the digital graphical technology has made a visual designing a major segment of business advertising. As per revenue the market size of the graphics designing sector is over $12.7 Billion in 2020. Graphic designing is the art of visual communication through imaginary, typography, illustration, textures, colors, and forms. Creating a graphical message or logo artistically and professionally creates the future of your business. The major strategy of any brand is to attract the audience toward the products & services. Graphical branding has the potential to reach maximum customers by creating visual information or message. In the digital era, it is n integral segment of…

02Sep 2020 by Filza Taj 6 Comments

Highlighting the Advantages of Social Media Marketing: Every Business Owner Should Know

Digital Marketing

We all are witnessing on how social media is changing the business trends in the world. Social media have the power to create success stories for business owners. In today’s world, no brand could win the business game without the use of social media technology. “Brands that ignore social media…will die. It’s that simple” --- Jeff Ragovin Social media sites such as Facebook, Instagram, Snapchat, YouTube, Whatsapp, Tweeter, LinkedIn, Pinterest, and Tumbler etc. are the best platform to sell the products and services. Social networking applications provide the opportunity to have direct access to customers and build a community. We all are living in an age of social media. Interestingly, every second 11 new people start using social media sites. Billions of people from all age groups use social media platforms…