Search Engine Optimization (SEO) Tips & Techniques to Boost Organic Traffic

08Oct 2020 by Filza Taj 54 Comments

Who does not want to spot their website on the top Search Engine Result Page (SERP)? It is a dream of every digital website owner to make the website top-ranked and most visited by the online audience.

To enhance the organic traffic search engine optimization practices are implemented by the marketers. Now the question arises what is organic traffic and SEO? The online audience that visits your webpage as a result of unpaid search engine ads is known as organic traffic.

Search Engine Optimization (SEO) is a digital marketing process of upgrading the quantity and quality of webpage traffic from search engines. SEO strategies improve the visibility of the website for relevant searches and enhance the website ranking

Countless searches are performed by people all over the world.  Over 7 billion searches are done on Google per day that makes is equal to 81,000 searching’s each second. More traffic means more conversions and greater brand recognition. 

In the USA it is expected that business would be investing $80 on SEO services.  The right execution of SEO strategies doubles organic traffic. Ahrefs Backlink Checker, Google Page Speed Insights, Moz Link Explorer, Google Analytics, and Keywordtool.io are the famous SEO tools used in the digital industry.  

Below are the effective tips & techniques to boost organic traffic for your website.

  1. Develop Website Keeping Visitors in Minds

The website design must be according to the target audience’s expectations. Minimum loading time, voice searches, easy navigation, and attractive themes bring more traffic & conversions. Analyze the webpage data & build a user-friendly interface for a mobile, laptop. And other gadgets to enhance the customer experience. Interestingly, 52.2% of website traffic is generated from mobile phone users. 

  • Design SEO Optimized Landing Page

To get the right amount of traffic creating an SEO landing page is the main goal. Focus on features that make your online page appealing to searchers. Headline/ title tag is considered as the most significant SEO element with a ratio of 36% out of all search engine optimization elements. Publish a custom URL, make your content shareable, determine the keywords, and speed up your page, etc. to retain the traffic.

  • Add Internal & External Links to New Pages

Create a diverse backlink portfolio to expand global traffic reach. Internal & external do-follow links via guest posts it helps readers to navigate from one page to another.  Linking high authority sites is an effective ranking factor.

  • Focus on Quality of Web Content

Well-structured and valuable content such as infographics, videos, blog posts, optimized images, content titles, meta-description, and regular content uploading, etc. engage the audience. 57% of marketing head consider on-page content development one of the most effective SEO tactics.

  • Use  Most Searched Keywords

Do you know businesses assign 41% of marketing strategy budget to SEO? In these strategies selection and placement of perfect keyword matters a lot. People search for networking sites by using specific keywords. Keyword rank checker tools help in analyzing of top-ranked anchor words.

Summing up all

In a competitive time, SEO practices are rapidly evolving. Search Engine Optimization (SEO) is becoming an effective digital marketing approach to gain a high number of organic traffic.

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