The A – Z Of Website Design

What is a website? A website is a digital platform that allows you to share information and engage with your audience. It’s an online space where you can create, host and manage your content for everyone to see.



A call to action is a phrase or sentence that encourages the visitor to take an action. It’s usually placed at the end of a website, and it can be anything from “buy my product” to “find out more about me.”

A good Call-To-Action (CTA) will attract your target market and make them want to buy something, subscribe to your newsletter, sign up for your mailing list, or whatever else you want them to do.


Branding is the visual representation of your business. It’s an important part of your marketing strategy, as it communicates what you do and how you do it to potential customers. Branding can also be used to communicate your company’s values, mission, and vision.

Your brand could be a logo that represents the core values of your company; this could include things like ‘we are honest’, ‘we are reliable’ etc., or even more complex ones such as ‘we believe in teamwork. Your logo may also help differentiate between different services provided by multiple departments within one organization (for example, if two departments are working together but each has its unique branding).


What is a click?

A click is an action taken by the user after they have seen your website. For example, clicking on a link or button will take them to another page on your site. Increasing clicks can increase conversion rates and boost revenue.

How to get more clicks?

You can increase the number of visitors who see your website by increasing its visibility in search engines like Google, Bing, etc., and social media platforms like Facebook and Twitter. You can also use paid advertising services like Google Adwords which offers targeted ads based on keywords used in searches made by users looking for products similar to those being advertised online by companies selling those products (for example: “best laptop under $500”). Your target audience should be people interested in finding information about this product category so you need only show them relevant ads showing what they want because advertisers pay per click based upon how many people actually click on their adverts rather than just showing them anything at all!



The design of the website is the way your website looks. It’s not just about the look of your design, but also how it works. A good design should be easy to use, intuitive, and engaging for users.

A great website has a strong visual identity that is memorable and memorable for good reason: it tells a story, conveys information clearly and efficiently, and makes clear what you do as an organization or person (or both).


Engagement is the number of visitors that return to your website and take an action on it.

  • Returning visitors can be called “returning” if they’ve never been to your site before, or just visited once in a while.
  • Returning visitors can also be called “loyalists” because they’re loyal to you and your brand. They come back again and again because they trust what you have to offer them. This makes them extremely valuable for marketers!

The other type of engagement is when someone interacts with your site via email or social media (like Facebook). These interactions may include following or sharing content from the website with friends or family members, liking posts on Facebook, commenting on blogs etcetera—basically anything where people can make comments about their experience using the product/service offered by businesses like yours!


You want your site to be functional, not just visually appealing. When people are looking at your website, they’re going to want to know if it’s easy for them to navigate and use—and this goes far beyond color schemes. Having a well-designed website that doesn’t work the way you think it will is like having a car with an engine problem; there’s no way around it: If a person comes across your site and can’t figure out how everything works (or why), then they’re going to leave without any context about what’s happening inside of it!

This means that when we talk about “functionality,” we aren’t just talking about aesthetics or appearance alone; instead, we mean making sure that all the major parts of our user experience are working correctly together cohesively so as not only look good but also function well too – whether it’s from installing software updates through software updates themselves!”


Graphics are an essential part of any website design. They can help to convey the message and make your website look professional, great, or stand out from the crowd.

Graphics are a key part of any business’s marketing strategy because they allow you to communicate with customers in a way that words alone cannot. Graphics allow you to show off your products or services in ways that would otherwise be impossible; they also provide valuable information about what you do, who you work with, and how much experience they have in this field (or even if they’ve worked at all).

Graphic designers create graphics based on specific instructions given by their clients—this includes everything from logos through brochures/flyers/brochure-like items such as catalogs/posters, product labels, advertising materials like billboards ads posters bus shelters signs banners bumper stickers trade show banners lapel pins buttons badges pens pencils markers gel pens paint brushes spray paints pastels crayons chalk erasers crayons erasers pencil sharpeners mechanical erasers staplers staples scissors rulers protractors compasses


Headings are the text at the top of your page. They should be used to help readers understand the content on your page and break up large blocks of text, but they can also be used as a navigation tool for readers who need it.

Headings should reflect what kind of information you want to display in them: You may want headings that state exactly what the post is about (“How To Use Gmail”), or perhaps just “Goals For Personal Development This Month.”


Images are a great way to grab the attention of your visitors. If you’re creating a website or blog post, you must have relevant images on there. This will help readers understand what they’re reading and make them want to read more.

Images should relate to the topic of your website or blog post: if you’re writing an article about how white chocolate tastes good, then include an image of chocolate cake to illustrate this point!


Joyful is a great word to use in your website design. It conveys the feeling that you’re happy to be there and ready for anything, which is exactly what you want people to feel when they visit your site.

Joyful also has the added benefit of being an emoticon, so it makes look like you’re smiling at the whole world!


Keywords are the keywords that people type into Google when they are looking for information. They’re also the words you use to describe your business and products, so it’s important to include them in your content.

Keyword research can help you find more relevant keywords that can be used in title tags, meta descriptions, and other places on your website where Googlebot sees them. You might even want to create an SEO audit tool so that you can track how many times each keyword shows up on search results pages (SERPs).

Language (your story)

  • Use the right language to connect with your audience. The first step in creating a website is defining who you’re making it for and what they want from you. Then, you can use that information to create content that speaks directly to those needs.
  • Make sure the language of your site is relevant to its target audience (and not just something generic). If the tone of your business or product doesn’t match up with who’s reading it—or worse yet, if no one reads it at all—you’ll be wasting both their time and yours!

Menu (navigation)

Your website’s navigation should be intuitive and easy to use. Users should be able to navigate through your site using just a few clicks, without needing to read instructions or search for information. This is important because it helps users quickly find what they need on your site and makes it easier for them to get results from their searches.

Your navigation should also be consistent across all pages of your website so that visitors can easily identify where they are concerning other pages on the site by looking at how they’re organized (for example, whether there’s an obvious hierarchy). The purpose of this consistency is simple: if something changes on one page but not another, then users may become confused about where things are located within each section/section groupings within each section/grouping (which could cause them not to know where else in those sections besides what’s already known).

Navigation (menu)

Navigation is the way visitors get around your website. It can be in the form of links and buttons, or it can be a drop-down menu.

Navigation should be consistent with your branding, so if you have a logo that’s blue with white text on it, then all of the navigation buttons should also be blue with white text on them.

When designing your site’s navigation bar (the bar at the top of each page), make sure that: 1) It includes all relevant links for each section; 2) The links are easy to find; 3) The link titles are descriptive enough so visitors know what they’re clicking on without having to hover over them or read through long paragraphs about how great each button does something else besides just opening up another window

Objective Goals (what you want to achieve)

The first thing you need to do is write down what your objective goals are. A goal is a statement that describes why you want to achieve something and how, or by whom, it will be done. For example, if we were building a website for an art gallery in London, our objective would be “to increase sales by 50% over the next year”.

Pictures (photos, images)

Photos are a good way to break up text and add visual interest. They can be used to illustrate points, show the faces of your customers, or even make your website more personal.

Photos should be used sparingly though—too many photos on a page can be distracting and make it hard for visitors to focus on what you’re trying to say.

Questions (ask your visitors what they need and want)

How do you get people to tell you what they want? One of the most effective ways is to ask your visitors questions. This can be done in many different ways, but some key questions should be asked:

  • What do they need and want from your website?
  • What problems do they have with their current website? If it’s not working for them, how can we make it work better?
  • What do they think of our product/service offerings so far (if any)?

Research (to find out who your visitors are and what they want)

Research is the most important step in the design process. You need to know what your visitors are looking for, why they’re looking for it, how they want it, when they want it and where they want it.

You can use a variety of tools to help you with this research:

  • Google Analytics (to find out who your visitors are and what information about them you should be collecting)
  • Google Trends (to see if there has been an increase or decrease in searches related to your site topic)


Blogs, or sharing why you do what you do in a way that draws readers in and keeps them coming back!

A blog is a great way to share your story with the world. It can be done in many different ways: on social media, on your website, on your blog, and more. Share your story with the world by telling it through images and text.


Now that you know the A-Z of website design, it’s time to get started! We know that a lot of people struggle with how to get started on their projects and that’s why we want to help them out. If you need some inspiration for your next project start here at Shareables. We have tons of resources available for both beginners and advanced designers alike.

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