10 best keyword research tools for SEO

If you’re trying to land a spot on the first page of Google, then you need keyword research. This is the process of finding out what people search for so that you can optimize your website for those terms. Luckily, there are plenty of tools that can help with this process. Here are some of the best ones:

Google Keyword Planner

The Google Keyword Planner is a free tool that lets you do all kinds of keyword research. You can find keywords and their search volumes, segment them by country and language, build out your custom lists of keywords, see the difficulty level of specific keywords (and whether they’re getting more or less competitive), and even use some advanced keyword tools (like AdWords’s keyword suggestions) to get more ideas.


SemRush is a paid keyword research tool, but you can get away with using it for free if you’re careful. It has a lot of features for finding keywords and analyzing your competition, but it’s best known for its backlink analysis feature. SemRush is pretty much the only tool you’ll need to see who’s linking to your competitor’s sites and how strong those links are.

This feature alone makes Semrush worth its price tag, but there’s more: you can also use this tool to find new niches, monitor trends in traffic over time (for example, which keywords bring in the most clicks), and even analyze video SEO on other people’s YouTube channels.

SEMrush is a powerful and popular tool for keyword research. It has more than 3,500 tools and features, which makes SEMrush very easy to use.

This tool is also very effective for finding keywords for SEO and PPC campaigns. The best part about this tool is that it offers its users a 14-day free trial period so that you can test it yourself before purchasing it.


Ahrefs is a tool to help you find long-tail keywords, keywords that your competitors are ranking for and keywords that you can rank for.

I know what you’re thinking: “But wait! I already have those things.” Well, then why are you still reading this? Go get them already!

Keywordtool. io

Keywordtool.IO is a free keyword research tool that helps you find long-tail keywords for SEO.

It’s a simple and easy-to-use tool that will quickly give you the top 3 keywords related to your seed keyword. It also provides alternative suggestions so that you can consider them as well.


KWFinder is a free keyword research tool that allows you to do all of your favorite tasks, including sorting by search volume, keyword difficulty and number of results. You can export your list as a CSV file, which is super helpful if you want to use it in Excel or another spreadsheet program. This tool is especially useful when you’re trying to increase your SEO rankings—it can show what keywords people are searching for, how many websites rank for those keywords (and how well), and whether there’s money involved in the process (which means competition).

You can also use KWFinder for content marketing, PPC marketing, and social media marketing. If you want to know what meta tags will help boost your ranking on Google or Bing®, this tool lets you see which ones are most popular with readers who are searching for different terms related to backlinks from other domains that have already been indexed by Google Search Console under “Search Traffic > Links To Your Site.”

Moz Keyword Explorer

Moz Keyword Explorer is one of the best free keyword research tools for SEO in 2022. It’s a great tool for beginners, but also has enough features to help you get your job done as an experienced marketer.

Moz Keyword Explorer is an easy-to-use keyword research tool with a few unique features that make it stand out from other tools on this list. The ability to see what keywords people are searching for in real-time helps give you insight into what topics are trending right now—and where there might be opportunities for content marketing efforts (or even just optimizing existing content).


Ubersuggest is a free keyword suggestion tool that helps you find long-tail keywords. It’s great for those who want to use specific keywords, but are not too specific—or who just want to ensure they’re covering all their bases when it comes to SEO.

This tool is also helpful for researching phrases that have already been searched by others, so you can get an idea of what people are looking for in your niche and how they express themselves when they search online.


Your keywords are the backbone of your SEO strategy. They’re what will get you found on search engines, and what ultimately keeps your website relevant in the eyes of users. SERPstat is power full tool for keyword research.

That’s why it’s important to start with a strong keyword foundation as early as possible: You want to find high-performing keywords that also fit into your niche. If you don’t start with the right keywords, all of your efforts could go to waste!


It is my favorit tool, Soovle is a free keyword research tool that allows you to find keywords and find out what other websites are ranking for. It’s not perfect, but it does give you a good idea of what’s going on in the world of internet searches.

Soovle works best when used as an aid when writing content. When writing a piece of content (e.g., an article or blog post), try opening Soovle and finding some related keywords to include in your post. If you get stuck on how to phrase something, use Soovle as well to come up with some ideas for how others are phrasing it so that you can write about similar topics that people want information about.

10 best keyword research tools for SEO in 2022

As you know, there are many keyword research tools out there. But how do you know which ones are the best? Well, here’s a list of our top 10 favorites.

  • Google Keyword Planner

The first tool on this list is one that almost anyone who has done any SEO in the past decade is familiar with: Google Keyword Planner. While this tool isn’t perfect and doesn’t give you exact results for your keywords (since they use estimated search volume), it’s still useful if used properly. Once again, I can’t stress enough that you should use multiple keyword research tools as opposed to only relying on one or two sources!

  • SEMrush

SEMrush is another great keyword research tool for SEOs who want an all-in-one package for everything from competitor analysis to keyword research and backlink checking. It also has great features for analyzing SERPs (search engine result pages) and finding low competition long tail phrases that may not be included in other services like Moz Keyword Explorer or Ahrefs — which makes it especially useful when doing competitor analysis since it gives both sides of the story!


Keyword research is an important part of any SEO strategy. You can’t just target any keyword and expect to rank in search engines. These tools will help you find out what terms are most relevant for your website so that you can focus on them when writing content or optimizing existing pages.

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