Small businesses that have successfully branded themselves online, such as women’s clothing retailer ModCloth and home improvement shop Lowe’s, have found that a website is a great way to attract customers. Large businesses like General Electric and Procter & Gamble have also seen the benefits of having an online presence—for these companies, websites are not just beneficial, but necessary.
Even if your company doesn’t offer products or services directly through its website—for instance, if you are a restaurant—you can still use your site to earn revenue by including advertisements or affiliate links. This can be done in a way that is non-intrusive and aesthetically pleasing to your visitors.
On the flip side, a business without an appealing or functional website risks losing out on potential customers. Bricks-and-mortar stores with no web presence may lose out on foot traffic as well when customers search for their products or services online and place orders with competitors who do have websites instead of visiting them.
An effective website serves as a medium to spread your brand awareness and reach potential customers. It enables you to market your products or services across the world within a short period in an affordable way. You can also target specific groups of people by adding visual or digital marketing elements. This is especially beneficial for businesses that sell customized products and services, as it allows them to reach out to their target audience without spending too much time and effort trying to engage with them through traditional marketing methods.
One of the biggest advantages of having your business website is brand awareness. You can use it to build your brand, increase customer loyalty, and spread the word about the services or products you offer. This is beneficial for both small businesses and large companies. By increasing the number of people who know about your company, even if they don’t need you right now, you’re making sure that they’ll think of you when they do need a product or service like yours.
For that reason, a website is often considered to be the first step in any digital marketing strategy. Having a website doesn’t do much good if no one can find it though; make sure that your site has SEO keywords in place so that search engines have something to pick up on, and (if applicable) make sure that you have social media platforms linked to it as well. Blogs are another great way to get people interested in visiting your site and becoming familiar with what you offer.
Engagement & Interaction
Your website can be the ultimate tool for listening to your customers and enabling them to communicate with you. Instead of simply advertising to your customers, you can more effectively interact with them through:
- Blogs, allow you to share your knowledge about your industry as well as engage in a dialog with your customers.
- Online forms and service requests, allow customers to easily ask questions or request additional information from you.
These tools not only allow two-way communication between yourself and your customers but also enable a quick response from the customer’s point of view.
Having a website for your business provides customers with greater access than ever before. A website provides you with the opportunity to answer questions, provide feedback, and sell to your customers even when you’re not there. By having a website, you can be open 24/7 without having to hire additional staff. A website is also accessible from anywhere in the world, which means that you have the potential to reach people all over the globe and bring more recognition to your brand (or company).
The information you put on your website will impact your business in many ways. For example, a clear and concise website will provide customers with all the information they need to make an informed decision about doing business with you. If a potential customer has to call or email your business for answers to basic questions about what you offer, what you charge for it, or even where you are located, chances are that potential customer will move on to another competitor rather than contacting you for the answer. Having this information easily accessible on your website prevents this from happening. It also helps reduce the amount of time someone has to spend when answering phones and emails which allows them more time to focus on other aspects of their job.
Brief and simplicity of communication.
In addition to providing basic company contact information such as an address, phone number, and email address, Businesses can put hyperlinks on their sites that interface clients straightforwardly to their social media profiles like Twitter or Facebook, or Instagram. These types of links can help increase interaction between a business and its customers which can ultimately lead new customers to discover your business through word-of-mouth advertising.
Exposure & Visibility
Exposure is the ability for you and your business to reach customers who might have never known about your business otherwise. A website can increase your exposure by allowing you to tell the world what you do, who you are, and where they can find you.
Visibility refers to whether or not people can find you online. The more visible your site is, the higher it will rank when users search for businesses like yours on Google. By optimizing your website with keywords and phrases that potential customers will use in a search engine, you can drastically improve how visible your site is.
Benefits of increasing both exposure and visibility include:
- Increasing awareness of what services or products you offer
- Allowing potential customers to research your business before interacting with it
Develop Trustworthiness and Credibility
Businesses without websites are at a disadvantage in today’s market. In general, consumers are highly skeptical of businesses that don’t have an online presence. According to a recent survey, around 60% of people won’t do business with a company if it doesn’t have a website. Additionally, when asked what the most important factor was when evaluating the credibility of a business, 72% said that having a website was crucial or somewhat important.
In other words: if you don’t have a website, customers may not trust you enough to choose your business over competitors who do have websites.
While it may be tempting to skip out on creating your website, this could end up costing you more in the long run than the initial cost of building your site.
A site can be a savvy marketing device.
- Customers are increasingly using the Internet to research products and services before making their final decision.
- A website lets you showcase your products and services to customers who are looking for what you sell.
- It is much easier, more cost-effective, and quicker to update information on a website than it is to update brochures, business cards, or paper price lists.
- A website can increase brand awareness by allowing customers easy access to information about your business.
Save money, make money
To help you stay on track, once your website is up and running it can save you money in advertising costs. An effective website naturally draws customers to the products they’re looking for while painting a picture of your business as an authority in its field. This helps build trust with your visitors, which can lead to reduced advertising costs and increased sales.
It may be hard to believe that having a website can make money, but by using targeted content to promote the right products at the right time, it’s not uncommon for businesses to double their revenue after building a website. By providing new ways for consumers to hear about your business or interact with your products, you open up yourself up to thousands of potential customers—and potential profits—you might’ve missed otherwise.
I am a Tech geek and blogger, a seasoned freelancer, and my hobby is to enlighten my views and skills that will helpful for new inductions of the industry.