02Nov 2020 by Filza Taj No Comments
The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

Digital Marketing
The ultimate goal of a business owner is to obtain the top spot on the Search Engine Result Page (SERP). Generally, it is not easy to appear on the search engine; however pay-per-click (PPC) is an effective digital marketing tool that is getting pretty popular nowadays. In this marketing model, marketers pay each time the ad is visited by the audience. 65% of search engine visitors click on ads while making purchases which eventually boost the business. Paid search marketing is getting popular day by day there is any reason for that. Let’s have a look at them one by one and apart from benefits this article will also highlight the demerits associated with pay-per-click (PPC). Advantage of Using Pay-Per-Click (PPC) PPC Result Are Conveniently Measured The top benefit of…
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01Oct 2020 by Filza Taj 2 Comments
Everything You Need To Know About Pay-Per-Click (PPC)

Everything You Need To Know About Pay-Per-Click (PPC)

Digital Marketing
If you have heard little regarding the term Pay-Per-Click (PPC) and interested to learn more than you have come to the right article. Do you know in 1998, a Startup Company Goto.com based on 25 employees presented the concept of pay-per-click during the TED conference at California? After that Google started the PPC advertising system at the end of the year 1999.  Since then PPC is getting popular within the digital marketing industry. Pay-Per-Click (PPC) refers to the internet marketing framework in which the fee is paid by the advertiser each time when the ad is clicked by the visitors.  This model is used to drive traffic to webpages by buying the visits. These search engine advertising or paid search ads provide new geographic reach, generate sales, and amazingly 80%…
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