The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

Digital Marketing
The ultimate goal of a business owner is to obtain the top spot on the Search Engine Result Page (SERP). Generally, it is not easy to appear on the search engine; however pay-per-click (PPC) is an effective digital marketing tool that is getting pretty popular nowadays. In this marketing model, marketers pay each time the ad is visited by the audience. 65% of search engine visitors click on ads while making purchases which eventually boost the business. Paid search marketing is getting popular day by day there is any reason for that. Let’s have a look at them one by one and apart from benefits this article will also highlight the demerits associated with pay-per-click (PPC). Advantage of Using Pay-Per-Click (PPC) PPC Result Are Conveniently Measured The top benefit of…
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