15 SEO tools for freelancers and small SEO agencies

You’ve come to the right place if you’re searching for good SEO tools. I’m going to give you a list of 15 free SEO tools that will help you grow your business. These tools can be used by freelancers and small agencies as well as larger companies and brands.

SEO Tools

Keyword Research

Any SEO campaign should start with keyword research. It helps you identify the best keywords to target, find keywords that have low competition, and find keywords that have high commercial intent.

Here’s how to use Ahrefs to do keyword research:

  • Enter a seed keyword into the search bar and look for it on the left-hand side of your screen. This will give you a list of related keywords based on your search term (for example, “search engine optimization” might return results like “SEO tools” or “SEO strategies”).
  • Click on any of these terms and click ‘Keyword Details’ at the bottom of your screen to see what they mean in terms of search volume, difficulty level (how hard they are to rank), SERP features (whether there are ads), etc.

SERP Analysis

SERP analysis is an important part of any SEO campaign, and the more you know about your SERPs, the better you can grow your websites.

SERP analysis helps you understand how your site is performing in search engines. It also provides some insight into what keywords are driving traffic to your site. For example, if someone searches for an “SEO agency” on Google and finds your website at #2 (just below Moz), then congrats! You’re doing something right!

Site Audit

SEOptimer, a Site Audit is a free SEO tool that allows you to check for broken links, duplicate content, and more.

  • Broken Links
  • Duplicate Content
  • Missing Titles and Meta Descriptions
  • Pages Not Linked To From Home Page
  • Pages Not Optimized for Mobile Devices (responsive design)
  • Pages Not Optimized for Search Engines (AMP and Accelerated Mobile Pages)

You can then get recommendations on how to fix the issues with each problem.

Competitive Research

Looking at your competitors’ content can give you ideas for new content. For example, if they’re ranking well for “content marketing,” you might want to create some great articles related to that topic.

To do this, use the SEMrush SEO tool and enter a competitor’s URL into it. Click on “Keywords” in the left sidebar, then see what keywords they’re ranking for; these are all good terms for you to target as well!

Backlink Analysis

The most crucial ranking component for search engines is backlinks. If you have a backlink from an authoritative website, it will boost your search engine rankings. Backlinks are the easiest way to get a high ranking on Google, especially if you’re starting a new business or site. That’s why it’s important to know how to analyze backlinks and identify which ones are high quality and which ones aren’t.

I recommend using Ahrefs or Majestic SEO for this task because they both have excellent link analysis tools as well as competitive intelligence reports (which show you who is linking to your competitors).

Keyword Rank Tracking

I use SEMrush for Keyword Rank Tracking is a free tool that allows you to see the search engine results page (SERP) for any keyword you’re tracking. You can use it for your site, or your client’s site. It shows you the actual keywords people are searching for, and how well those keywords are doing in terms of ranking on the SERP. The data comes from Google, Bing, and Yahoo! so it should be correct 99% of the time.

How do I use Keyword Rank Tracking?

All you have to do is enter a keyword into their drop-down menu, and click “Track.” They’ll show you which pages rank highly on Google and Bing/Yahoo! You can also see what pages rank on other search engines like Ask Jeeves or AOL if they happen to come up in your research (which won’t usually happen). This tool will help identify opportunities where others might not notice them by giving an overall snapshot of where all these different types of searches are coming from at once instead of just focusing on one specific source such as Google alone – or worse yet just guessing based off intuition alone which could be wrong halfway through a project!

Link Assistant

Link assistant is a tool that allows you to see which websites are linking to your domain. You can use this tool to find out how many links point to your site and where they’re coming from—and even what anchor text those links use.

You can also use it to identify competitors’ backlinks, so you can see what kind of content they have that others might be interested in sharing with their audience. This information will help you determine whether or not there’s an opportunity for link-building on competitor sites, as well as where else you should look for potential guest contributions or partnerships with similar brands (like co-marketing campaigns).

Keyword Targeting Tool

Word Stream is a free keyword-tracking tool. This tool is for the SEO who wants to find a keyword that is easy to rank for but has a low search volume.

It’s not something you see every day. This is because most SEOs are more concerned with finding high-traffic keywords and less worried about how difficult it will be to rank them in Google’s top 10 results pages (SERPs).

Yet if you have a limited budget and time frame, targeting keywords with low search volumes isn’t such a bad idea. Sometimes it can be the only way to successfully get into Google’s top 10 results pages!

Local Ranking Tracker

Local Ranking Tracker is a free, simple tool that lets you check your local search engine rankings. It’s ideal for checking the performance of a client’s website and seeing how well they’re doing on Google Maps.

Once you’ve set up an account and logged in, Local Rank Tracker will show you all the available locations where your website appears—providing additional information like ranking history, keywords used to generate these results, and more. Just click on any location to get more info on its rank details (including how many pages it ranks for) as well as how many places appear to be competing with yours for that spot on the map.

If there are multiple listings from different websites competing with yours or if some of them seem suspiciously high in position (like one showing up second when it should be at least 10th), this could indicate some kind of ranking manipulation going on behind the scenes by someone else who isn’t playing fair!

Keyword Difficulty Checker

The keyword difficulty checker is a free tool that helps you find keywords with low search volume. It’s ideal for finding keywords you can rank easily and quickly, as well as getting some early traffic to your website.

In other words, it’s perfect for freelancers or small agencies who don’t have the resources (or budget) to track down long-tail keywords at scale. You can use this tool to find niche topics or keyword combinations that are easy to rank for and see results quickly by focusing on easy wins.

Technical SEO Audit

If you’re looking for a technical SEO audit, you’ll want to make sure that the auditors have experience in this area. You will also want to ask them how they will perform the audit and what tools and software they use. The last thing you want is for your website to be rebuilt using substandard coding or poor practices that could potentially harm its rankings.

A technical SEO audit can help improve your site’s indexability with search engines while reducing crawl time and bandwidth usage, so there are many benefits of hiring an expert in this field if you have concerns about the health of your website’s performance in these areas. However, some drawbacks include being unable to review certain parts of the site due to limited resources or security issues (such as confidential customer data), which may lead some businesses to choose not to perform this type of checkup at all due to their lack of expertise on what needs fixing first before attempting anything else such as adding more content onto their page(s) eventually making their site more optimized over time — but only if done correctly!

Mobile Friendliness Tool / Responsive Test Tool

The mobile friendliness tool and the responsive test tool are two of the most important tools for SEO. The mobile friendliness tool will tell you if your website is optimized for mobile, while the responsive test tool will tell you how well your site works on different devices.

What is a mobile friendliness tool?

A mobile-friendly website will load quickly and be easy to navigate on smartphones and tablets. It should fit properly on screens with any orientation (landscape or portrait), even at smaller resolutions like older phones might have. A good practice to follow is that if more than 25% of your traffic comes from smartphones/tablets use a separate theme/template so it can be optimized accordingly!

Page Speed Test Tool

This tool is a free service from Google and it shows you how fast your website loads. It also shows you how many resources your website uses and how many requests are made to the server, as well as the number of redirects. This is one of those tools that can be used by both beginners and advanced users because it gives you the information in an easy-to-read format that’s clear and simple to understand at first glance.

Try these free tools and you may find a new favorite tool for your work.

So, are you ready to find a new favorite SEO tool? Go ahead and try all of these free tools. You may find that one of them is exactly what you’ve been looking for.

It could be a great time saver or something that can help with your client reporting. Who knows? But it’s worth checking out!


We hope you’ve enjoyed this list of 15 SEO tools and will be able to use at least one of them. These are just a few of the many great tools out there, so don’t stop looking!

One thought on “15 SEO tools for freelancers and small SEO agencies

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