Have you ever wondered what qualities make a good website? Websites are the spine of the digital world that builds credibility as a business. Currently, in 2020 there are over 1.74 Billion websites available on the World Wide Web. Under a single domain name group of web-pages are located to form a website.
Web development is the process of building a dynamic page for hosting via internet or intranet. The designing of a website includes interface designing, web functioning, graphics designing, authoring, and maintenance.
As more and more businesses are stepping into the virtual world the demand for website development and design is also rapidly enhancing. At present times everyone has access to the internet. Billions of people visit online home pages to buy and sell goods & services regularly. It is incredible to know that before purchasing from a physical store, 81% of consumer searches on online websites.
Some Popular Types of Websites
Do you know website design takes only 2 to 10 seconds to leave an impression on the user’s mind? In the present competitive time, no business could inject successful roots in the market without showing its presence on a web browser. Websites are developed and designed in a variety of types;
- Educational Website
- Non Profit Website
- Community forum Website
- E-Commerce Website
- Business Website
- Media Website
- Entertainment Website
- Portfolio Website
- Boucher Website
- Web Portal
The development of a website via these computer languages is a long time taking process. Nowadays, there are many free and paid open-source eCommerce design and development software available on the World Wide Web. The site-building platforms like WordPress, Shopify, Magento, WooCommerce, Wix, BigCommerce, Weebly, and Squarespace have built-in plugins, themes, and extensions that make convenient for developers to launch a professional webpage in less time.
Characteristics of User-Friendly Website
A well-structured and well-planned layout of the website provides an efficient platform for businesses to have a strong connection with the target audience. In the professional website development and designing process it is mandatory to keep usability in mind. A high-quality website involves numerous attributes and properties;
- Accessibility to all users
- Fast Loading Time
- Effective Navigation
- Contrasting Color Scheme
- Reliable Functionalities
- Mobile Optimization
- Clarity & Easiness in Usage
- Engaging Visual Hierarchy
- Data Security
- Good Error Handling
Before launching an official website a marketer must know the dos and don’ts of website design;
Dos of Professional Website Development and Design
- Do Plan Your Website
Planning of website layout is critical for businesses. To stand out amongst the market competitors, 73% of companies do investment in the website design. For efficient branding, it is important to build a professional website that attracts visitors.
The first thing developers’ focus when making design is the relevant website is going to target what audience? The domain name, color scheme, font size, image, videos, layout, button placement, and content must be top class it has a strong impact on user opinion.
- Do Build SEO-Friendly Site
Search Engine Optimization is the main element developers should consider as it gets more traffic and helps in ranking webpages better in search engines. According to HubSpot, around 64% of marketers actively spend their time on search engine optimization. This could be done by use valuable keywords in website content; optimizing the header tags; the use of internal linking that would index the site pages and improving the meta-description that would gain most clicks.
- Do Easy Navigation & Scrolling
The website navigation structure keeps visitors on the site to further explore the blog. Convenient navigation enhances the user experience by helping the audience to find relevant information such as email sign-up page, product prices, services description, and contact information, etc.
- Do Test Your Site
Testing website before the site revealed live to the public allows the developers to resolve issues related to database, performance, interface, compatibility, usability, and security. The website design must be kept simple and consistent. The survey states, 46% of users take further action based on the visual appearance of websites such as layout, color scheme, font size, and typography. Testing phase help in removing bugs in the website appearance and software.
Don’ts of Professional Website Development and Design
- Don’t Let The User Wait
Website design influences the online visitor whether to stay on the web-page or leave. The performance website majorly depends on the page speed. Ideally, visitors expect 2-3 seconds of load time. Slow or delay in load time decrease the conversion rate. Every year websites bear revenue loss of $ 2.6 billion due to slow web loading.
- Don’t Use Multiple Typeface Or Writing Styles
Writing font and format matters a lot as it becomes a big reason for retaining live visitors. Using multiple typefaces could distract, confuse, or annoy the audience. Therefore, the writing style must clarify the subject of different sections.
- Don’t Post To Much Promotional Content
Sometimes the website promotes a lot of marketing content that brings negative outcomes. Posting of sponsored ads, promotional videos with sounds, and popup advertisements distract the online audience that they forget the main reason for visiting the site.
- Don’t Build a Complicated Site
Complex website design and interface make it hard for the public to understand the basic features present on your web-page. Do you know due to poor website user experience causes 89% of people shop from competitors? When businesses neglect the website design it lowers down the search ranking and brings negative reviews.
Unquestionably, websites are a great marketing tool to show a valuable presence on search engines. Website development and design are significant as it impacts how the target visitors will perceive the brand. Following the principle of good design such as consistency, mobile compatibility, readability, faster load time, quality content, and easy navigation assist in making websites amongst the top-visited & top-rated sites.