The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

The Advantage and Disadvantages of Using Pay-Per-Click (PPC)

The ultimate goal of a business owner is to obtain the top spot on the Search Engine Result Page (SERP). Generally, it is not easy to appear on the search engine; however pay-per-click (PPC) is an effective digital marketing tool that is getting pretty popular nowadays.

In this marketing model, marketers pay each time the ad is visited by the audience. 65% of search engine visitors click on ads while making purchases which eventually boost the business. Paid search marketing is getting popular day by day there is any reason for that. Let’s have a look at them one by one and apart from benefits this article will also highlight the demerits associated with pay-per-click (PPC).

Advantage of Using Pay-Per-Click (PPC)

  1. PPC Result Are Conveniently Measured

The top benefit of using PPC such as Google Ad Words enables owners to observe different types of metrics. Marketers can check which ad has been seen by people if the ads are converting or not? Is the paid campaign is going as per expectations? Etc.  

Pay-per-click ads enable businesses to keep a track on;

  • Click-Through Rate (CTR)
  • Keywords
  • Conversions
  • Ads viewed by the potential purchasers
  • Ads that performed best

The cost of placing an ad and Return on Investment (ROI) can also be efficiently measured. Usually, the companies get a higher return. For every $2 spent on Google Ads, the businesses generate on average $2 revenue.

  • Businesses Get Both Local & Global Reach

The search engine optimization technique takes months to generate results, whereas PPC provides fasted audience reach. 75% of people click on PPC ads because it helps them to find purchasing information conveniently. It is the best total double the traffic and promotes local & international businesses. 50% of online visitors are more anticipated to buy things relatively to organic traffic

  • PPC Enables Owner Full Control

In a PPC campaign, advertisers can decide what they want to appear on search engine ads, which audience can reach it, and where it will be placed, etc. Businesses can choose the keywords to enhance user experience and increase conversions.   

Disadvantages of Using Pay-Per-Click (PPC)

  1. PPC Ads Not Always Give Favorable Outcomes

Investing in pay-per-click does not mean that the business will obtain the expected results.  If companies don’t use the right keywords or neglect the quality of ads the marketers face many difficulties to get conversions.

  • PPC Ads Could Be Costly for the Marketers

When marketing strategies are not properly managed, PPC becomes an expensive way of getting customers. Sometimes a business does not get plenty of conversations due to which brand faces financial loss. In some cases, competitors deliberately click on the ads to increase the advertisement cost of other brands.

  • Time Consuming Process

In order to manage PPC, regular checks are required on the bidding. It is a complicated process in which specialist agency help is essential to conduct a successful campaign. To optimize and improve the outcomes maximum time investment is needed.

Bottom Line

Pay-Per-Click (PPC) is one of the best and quickest digital marketing tools to show presence on search engine results. To get more sales and ROI it is recommended to take consultancy from the digital experts.

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