Are you new in the digital transforming world? Or you are planning to transfer your already existing traditional brand into web marketing? If you don’t know where to begin this digital journey then worry not. You are at the right place to know all about the digital marketing plan and much more. Before going deeper into the article let’s first look at what is digital marketing?
Digital marketing involves the use of search engines, internet, social media, and other digital technology to reach customers for promoting and selling goods & services. Online marketing empowers digital dreams and takes the business ahead. How well a brand plan or conduct web marketing strategies are directly proportional to brand success.
What are the Pillars of Digital Marketing?
It is predicted that the US will spend around $110 billion on internet advertising that represents the significance of online business in the global economy. Digital marketing is a combination of numerous things;
- Email Marketing
- Social Media Marketing (SEO)
- Search Engine Optimization
- Content Marketing
- Online PR
- Affiliating Marketing
- Content Marketing
- Pay Per Click (PPC)
- Inbound PR
Do you think of any business name that is still going great in the 21st century without having a digital presence? Umm, it must be hard for you to mention such businesses. The major part of marketing is digitalized now. 90% of people search on the internet before making their mind about the brand. Advertisements through newspapers and billboards are no more effective means for brand promotion and sales. The modern digital methodologies have revolutionized the global business.
Internet reach is just phenomenal. Do you know every second over 77,000 searches are done on Google and every day 3.2 billion people use social media platforms? Now brands are coming up with new ideas with the help of digital marketing companies to expand the business in the virtual platforms.
Why Do You Need A Digital Marketing Plan?
Developing a business marketing plan is the need of the hour. Due to COVID-19, more sales have been observed by the sales analyst. US marketers and digital agencies spent millions of dollars on digital & mobile video ads. Several reasons make web advertising fundamental for the business;
- Digital marketing gives direction and a great map to achieve the brand objective.
- It is the most cost-effective technique and convenient to update daily.
- Helps in growing business at an international level than eventually boost sales.
- The most effective online tool to create bonding with the audience.
- Provide the best opportunity to influence the customers through digital content.
If your company doesn’t have an internet marketing plan than it is never too late to create your right digital master plan. Let’s see what steps involved in digital marketing planning from start to end;
- Determine the Marketing Goals of Your Business
How to structure your digital marketing plan is the first critical step for the promoters. Analyze what does your businesses want to accomplish? Do want more annual sales? Want to build a strong brand identity? Or be number one amongst the competitor?
Conduct the marketing SWOT and competitive analysis to better understand the strengths, weaknesses, opportunities, or threads. Make both short-term and long-term action plans according to your brand objectives and budget.
2. Understand the Digital Sales Process
No business could suddenly outstand in the market without studying the target audience’s buying behavior. Discovery, Research/Consideration, Purchase, and Loyalty are the essential aspects of the digital sales funnel.
It includes the phase when people hear about the brand first time to the journey building brand recognition. After that people show a willingness to purchase products/services and then in the loyalty phase repeated customers would advocate your brand. To stay in the mind of people it is important to know about sales funnel stages.
3. Build a Customer Persona
The ideal customers of the business are represented by a buyer/customer persona. To make a place in the heart of people it is necessary to know about your target audience. To establish a buyer persona following steps are impactful;
- Narrow down customers demographic, behaviors, challenges, interests, and email preferences
- Create separate persona profiles
- Give names to your persona
- Start socializing the persona
- 4. Select Right Digital Marketing Channel
Conducting a traditional marketing campaign was expensive before the digital transformation. Now businesses conduct different kinds of online marketing activities. Before implementing web marketing strategies analyze why this channel would be good for you?
Determine which online platform would give more customer reach and sales in minimum time? Visual content is preferred by 51% of business to business (B2B) professionals for content marketing strategy. However, when brands use all online resources it gives them better success opportunities.
5. Use Automation Marketing Tools
To make marketing activities more impactful manage your promotional process by automated technologies. The marketing department utilizes automation tools & software to perform repetitive tasks such as automated emails and social media posting. These tools generate leads, show market analytics, deliver personalized campaigns, improve customer relationship management (CRM), and automate overall marketing workflow.
6. Implement the Marketing Action Plan
The execution phase is the most critical because it let the digital audience know why you are unique from competitors. To implement distinctive marketing campaign formatting quality content should be the main focus. Relevant content creation is considered as the most effective tool SEO strategy by 74% of world marketers.
The digital marketing team should stay active for daily content uploading of visual or written content and customer support. Many digital teams engage customers via social media platforms and emails. To gain more customers 80% business owners and email marketing professionals insert clickable social icons into their official mail signature.
7. Follow-Up Marketing Progress
When digital marketing strategies are in the running phase then coming toward troubleshooting is the fundamental part. A marketer must analyze the advertising progress and find out the ways to improve the mistakes. It is important to make a contingency plan, what if the marketing plan gets fail? Use Google analytics to reach short and long term customer reach goals and enhancement.
Digital Marketing is made simple by following the above-mentioned strategies. To go strong on the virtual market utilizing online networks and upgrading marketing styles are the most imperative tips.