We all are witnessing on how social media is changing the business trends in the world. Social media have the power to create success stories for business owners. In today’s world, no brand could win the business game without the use of social media technology.
“Brands that ignore social media…will die. It’s that simple” — Jeff Ragovin
Social media sites such as Facebook, Instagram, Snapchat, YouTube, Whatsapp, Tweeter, LinkedIn, Pinterest, and Tumbler etc. are the best platform to sell the products and services. Social networking applications provide the opportunity to have direct access to customers and build a community.
We all are living in an age of social media. Interestingly, every second 11 new people start using social media sites. Billions of people from all age groups use social media platforms regularly. In a few seconds’ images, videos get viral on the internet. One-click can rotate products and services all over the world.
Social media marketing can take your business to nowhere to a leading stage where every individual recognize the brand name. It is the fuel that generates revenues in a short time. Right marketing through social networking platforms makes the brand’s favorite choice of buyers.
Marketing through social media is the best for the small to medium to large businesses. It is the most cost-effective method for business entities. Anyone can make a page on social media free of cost. Startup or entrepreneurs who have fewer budgets can easily start a new business from social media platforms. By the use of social media marketing strategies businesses makes a place in the heart of customers.
Some Amazing Statics You Should Know About Social Media Marketing
- Do you know in 2020 around 71% of small to mid-size businesses use social networking websites to advertise themselves? Amazingly 52% of marketers post regularly to engage customers.
- There are over 5 billion social media users globally, which makes 45% of the world population.
- The global social media research summary by smart insight stated that out of all social media platforms Facebook is the market leader.
- 67% of customers consider that videos are the best and most transparent type of social media posts.
- Every day approximately 200 million Instagram users visit business profiles that represent the potential of social media reach.
A well planned social media marketing approaches always bring favorable outcomes for the brands. Every marketer should know the impact of social media advertising on the buying behaviors of customers. Let’s have look at what benefits social media marketing provides to the business owners:
- Enhance Brand Awareness & Visibility
The creation of social media business accounts let the marketers promote the goods & services around the globe to millions of audience at any moment. Through this advanced way of selling, brands can reach online to any geographic region. Business sellers can easily create both national and international clients.
Thousands or millions of followers on business profiles make the audience familiar with the brand logo and name. The higher content reaches the people the more organic traffic is generated.
- Build Brand Loyalty
Social media platforms allow having faster and easier communication with customers. Taking feedback from social media platforms and when customers get a quick response to their queries it builds a strong relationship with the customers.
“Successful social media marketing is not built on impressions. It is built on relationships”––Kim Garst
The active performance social media management team and 24/7 customer support in digital marketing can make a trustworthy relationship and positive feelings toward the brand. The daily posts on the internet influences loyal clients to buy products and services again and again.
- Greater Customer Reach
Social media marketing has no boundaries. Business owners can utilize multiple social media channels to outreach the audience. Choosing the right marketing strategies multiplies the number of followers. Brands should make use of several ways to reach a greater number of the target audience. Such as;
- Take benefits from using treading hashtags
- Making attractive and engaging content
- By offering discounts, promotions, and giveaways
- Joining the relevant groups and communities
- Conducting paid promotions through celebrities and bloggers
- Promoting products & services through sponsored ads
- Utilizing maximum social media networking channels
- Increase the Conversion Rate
The creative content brands post on business accounts builds strong impressions on the mind of the people. High-quality video, graphics, texts, photos, and gifs, etc. have the power to convert the general public to customers.
The conversation rate majorly depends on how actively brands use social media to keep the online audience up to date about new arrivals and discounts offers. The continuous sharing and update on the online page influence the people to buy things.
- Search Engine Ranking
The use of keywords links and content has an impact on the search engine results. In the finding of brand names, social media profiles are often observed at the top results on searching engines. The social media SEO is definitely making a way to enhance the organic traffic.
- Boost the Sales
Social media is the an amazing tool that generates huge sales. The brand owners can use efficient tactics to sell products all over the globe. 71% of sales professionals operate social selling tools that bring profits for businesses.
- Create a Strong Brand Reputation
The top-rated pages always stay on the mind of followers. Through social media, presence brands can efficiently convey brand message vision and mission. The messages and activities the brand delivers through these platforms build a positive reputation in the market and among the target audience. Nevertheless, many brands even improve their performance and market reputation by taking feedback from social media polls.
In a Nut Shell,
Social Media Marketing provides the best opportunity to interact with customers. In fact, it has the potential to make the brand as a market leader. The business sector should be aware of social media strategies to make the business successful. The businesses that don’t have an account on social networking sites, it would be hard for them to survive in the near future.