
Benefits and importance of keywords in ranking and quality of content
Search engines are constantly evolving their algorithms to provide accurate results to users. Google has made several updates throughout its history, and each one has caused some controversy in terms of what it means for webmasters and SEOs alike. For example: In 2011 (March), Google announced that they would be implementing Panda 4 - a major update designed to identify spammy content on the web. This was followed by Penguin 2 in 2012 (October), which targeted low-quality websites that were "overoptimizing" their content and pages. Finally comes Panda 3 in 2013 (January) - another major update intended at reducing keyword stuffing on quality websites while also helping them rank better overall through improved link profiles and internal linking between related pages within a website's domain hierarchy.) In addition to these…