The era of marketing is changed, digital marketing is entering its 3rd decade. The image of today’s SEO is not like the past. Google is the giant of digital marketing so it developed multiple algorithms for the advancement of SEO and digital marketing.
What is SEO?
SEO is the abbreviation of search engine optimization, it is a continues process which optimizes website, optimization means, a specific website will appear before the internet user when he will search some specific keywords, these keywords are search queries, which will be used for a specific result.
SEO can be further divided into three categories, Technical SEO, On-Page SEO, and Off-Page SEO. We will briefly discuss Technical SEO in this article.
What is Technical SEO?
Technical SEO is a procedure that refers optimization of websites and servers that make it easy for search engine algorithms to crawl and index a site as effective and easy.
Search tools give a particular analysis in the search result to sites that show certain technical qualities, for instance, a safe connection, a responsive structure or speedy loading time and technical SEO is the work you have to do to guarantee your site does as such.
In the next paragraph, you’ll discover a quick checklist of significant steps you can take to guarantee your technical SEO is acceptable. By following these rules, you can assist with guaranteeing that the security and structure of your site meet the desire for internet searcher calculations, and is remunerated in list items appropriately.
Step One, Secure Sockets Layer.
Secure Sockets Layer usually called an SSL certificate, it is a security technology that ensures an encrypted link between a server and an internet browser. You can browse such a secure site with the confidence of safety and security. Those sites did not install an SSL certificate we can observe “Not Secure” text before the domain name. secure sites always start with https:// and nonsecure sites starts with http://.
Initially, this security certificate was used only for business sites which usually deal with financial matters but now it became a standard for every site. Installing an SSL certificate is part of technical SEO, it is a complete topic and I will write a complete article for Installing SSL certificate.
Step Two, Portable Website.
A ‘responsive’ web architecture modifies itself naturally with the goal that it tends to be explored and perused effectively on any gadget. Google is clear about the way that having a responsive site is viewed as an acutely critical positioning sign by its computation. What’s more, with the presentation of Google’s ‘versatile first’ way to deal with ordering content, a responsive site is currently more significant than any time in recent memory. So it bodes well to guarantee that your site is completely responsive and will show in the most ideal arrangement for portable devices like a mobile device, tablet or different computer screens.
Step Three, Boost loading time.
An important aspect of an engaging internet user is, the site which searched should be loaded fast, this is a way which helps you to retain a user on your website. The bounce rate will increase if the loading time of a website will increase. One can exercise several ways to boost the loading time of a website. Few key points are below.
- Buy a fast web hosting server.
- Domain Name System (DNS) also plays an important role in boosting the loading time of the website.
- Minimizing HTTP requests, minimum use of plugins and scripts.
- Cascade style sheet (CSS) also should be one.
- Optimize image sizes, make image size according to standard and without too pixelated.
- Compressed web pages also loaded as fast as possible, so there are several tools available for this purpose.
- Precise the code of your site, remove un-necessary white spaces, line breaks, indentations and nested code of your website. Tools are available for such practices.
Step Four, Use Own content.
Duplication of content is not allowed by Google as it confuses search engine algorithm and users as well. It is considered manipulation of ranking algorithm or a wrong move to bring traffic on a website. It is a health practice to use fresh and unique content for websites to avoid penalizing a site. Google and Bing advised webmasters to remove the duplicate content from their websites.
Step Five, Roadmap of website.
The search engine also need help whilst crawling and indexing a website, we can provide them such help with XML site map file, this file explains to search engine where each page is and some other useful information like last modification date and time of a page, what is the priority page has and how frequently the page is updated. Several free tools are available which generate XML sitemap file for websites.
Step Six, Enable AMP.
AMP stands for Accelerated Mobile Pages, which is a google-backed project that aims to boost the speed of the delivery of content on mobile devices through the AMP HTML which is also a special code of web engineering.
AMP renditions of your site pages load very rapidly on cell phones. They do this by stripping your substance and code down to the no-frills, leaving content, pictures and video unblemished yet impairing contents, remarks and structures.
Since they load so quickly, AMP renditions of pages are undeniably bound to be perused and shared by your clients, expanding abide time and the number of backlinks highlighting your substance – every beneficial thing from an SEO perspective. What’s more, Google here and there features AMP pages in unmistakable merry go rounds in query items – giving you a significant hunt knock.
Step Seven, Add structured data markup.
Structured Data Markup is the code which is being added to a website to assist search engine for a better understanding of the content on the website. With the help of structured data markup, the search engine can crawl and index a website more effectively and provide the best relevant result to the searcher.
Also, structured data indexed lists through the option of ‘rich snippets’ – for instance, you can utilize structured data to add star evaluations to surveys; costs to items; or analyst information.
Since they are all the more outwardly engaging and feature promptly valuable data to searchers, these boosted results can improve your active visitor clicking percentage (CTR) and create extra traffic to your site. Since locales with results including higher CTRs are commonly considered to get special treatment in web indexes, it merits putting forth the attempt to add organized information to your website.
Step Eight, Register your website with Google Search Console and Bing Webmaster tools.
Google Search Console and Bing Webmaster Tools are free tools from two giants of search engine industry Google and Microsoft individually that permit you to present your site to their web crawlers for ordering.
At the point when you are prepared to dispatch your site, you ought to present its XML sitemap (see above) to both Google Search Console and Webmaster Tools with the goal that they can slither your new website and begin to show results from it in search results.
These tools additionally permit you to watch out for the general execution of your site from an internet searcher planned – different things you can do with the devices include:
- You can test your site’s mobile usability
- accessing search analytics
- viewing backlinks.
- contradicted spammy links
and much more.
Technical SEO Resources
You may find detailed articles helpful for learning more about technical SEO:
- Google’s SEO Starter Guide
- Simple ways to increase the visibility of your website
- Moz’s articles on technical SEO
- Ecommerce SEO Guide
- BigCommerce SEO (2018)