Smartphones became rapidly a regular use device instead of a luxury, it’s now a part of our lives. People use their mobile phones as they get a little bit of free time and we can find a majority of people engaging with these smart devices.
For website owners, it is now an acute requirement to have a good mobile experience.
Using the internet through mobile phones surpassed computer usage in 2016 for the first time, and it start increasing with the passing years. Nearly, over half of the web traffic is searched through smartphones. As the web traffic is growing on mobile phones so half of the viewers are likely to be viewing an individual website on smart devices. Nowadays, a mobile-friendly website is no longer optional, if a user got a bad experience with your site that is not mobile supportive might harm your web traffic and decline your search engine ranking.
You have heard it many times but again, your website needs to be mobile-friendly.
If your website was made or updated within the last few years then it may be mobile-friendly if the website developer kept the mobile experience the top priority. You can easily check whether your website is mobile-friendly. For instance;
- Write a mobile-friendly testing tool in Google Chrome
- You will find many testing tools like Google Search Console/Sitechecker.pro
- Put URL into the search box
- You will get an answer whether your website is mobile usable or not
- Get a screenshot that how it appears on the small screen
If you find that your website is not mobile friendly then you need to work on that, just follow the recommendations to improve and increase the mobile visibility of your website in search engines, it will enhance the conversion to your website.
The following are some learning outcomes to make sure your website works well for mobile users as it does for web users;
Make the Website Responsive
Most web developers believe that a website should be web and mobile-responsive. Because a responsive website contains content and information that works smoothly on smartphones and computers. A mobile-friendly website gives you accessibility according to the working screen size. A responsive website is also helpful for SEO as Google recommends itself. There are many tools available to make a website responsive. For instance, Host Gator’s drag-and-drop Website Builder is already mobile optimized so you need nothing to do with it, only select a template and you are good to go.
Make Information Easy To Access
Most of the time people use smartphones to find out the answers about the nearest restaurant, customer services, and any information they want to access at once.
Have a look at the information the users get access to on your website and put it on the mobile homepage where they can find it easily. You can use analytics if you are not sure about the information people access on your site. In Google Analytics, mobile traffic can be added as a Segment in Behavior Section, it gives you access to see how people navigate onto your website.
For example, if you are doing a restaurant business and your customers often search for your menu then you have to make it easier to access, and they try to find your contact information and then make a button on your homepage to find the information quickly.
Block Pop-Ups And Ads
Ads and pop-ups are the way to market different sorts of products and services, but sometimes they appear even if you don’t want to, it’s called push marketing but nobody likes these pop-ups as people want to get the relevant information as the priority, block all pop-ups and ads, especially for your mobile screen if for some extent they are necessary they must appear at the last of your web page rather than landing pages.
Give Priority To Speed
In the early days of the internet, the website was downloaded very slowly but now nobody waits too long, normally a mobile-friendly website takes 5 seconds to fully loaded according to Google’s research. Website owners can use many tools and techniques to boost their speed. Here are some tips that can make a website speed faster on mobile;
- Use AMP (Accelerated Mobile Pages) AMP is a recommended framework by Google to speed up your website for mobile users. If your website is designed in WordPress starting with the AMP plugin.
- Compress Images and CSS the high-resolution images and CSS take time to download. You can decrease loading time if you compress the image file size.
- Check Web Hosting Plan again you can speed up your load time by upgrading a web hosting plan, it reduces the slower loading.
Keep Simple Web Design
Heavy websites are complicated to manage on small screens, so the website design must be very simple considering the fastest loading. Avoid clutters as they make your website difficult to navigate on smartphones. Making the navigation buttons large while operating by fingers is difficult to use a mouse. The content font size should be 14plx and get a preview how what it looks like. Don’t use Flash as it is an obstacle for SEO, and turn off Auto-correction as well for the forms
Include the Viewport Meta Tag
The viewport meta tags are used to view the website display on a mobile screen, if the website opens in the same manner on desktop and mobile then it will look awkward while scrolling side to side. Viewport meta tag guides search engines and browsers to adjust the page width according to the screen size.
Add a meta tag to your HTML that’s pretty much simple, only paste the following link onto HTML for each page,
<meta name=” viewport” content=”width=device-width, initial-scale=1″>
Perform Regular Mobile Testing
The best practice to make sure whether your website is mobile-friendly, you need to test the website using your smartphone as mentioned earlier. Regular testing is the best approach to find out small mistakes that slow down your website for a mobile user, so keep testing and upgrading the issues.
Make Your Website Mobile Friendly
Even if you are going in the right direction, smartphones are continually updating their features so a mobile-friendly website today might not work properly tomorrow. Keep testing and updating to have a pleasant experience for your website mobile users, and continue to think about speed and user experience UX as a top priority.