Customers are still on the lookout for deals that give them more for less. So, marketers like you are always thinking about innovative and cost-effective ways to give them more reasons to make a purchase.
It has been proven successful to use promo codes to give customers the little boost needed to convert. In reality, 39% of shoppers who receive customized coupons, discounts, or tips spend more when shopping in-store, and in 2019 it is estimated that up to 31 billion eCoupons will be redeemed worldwide.
Incentivizing consumers using promo codes can be more proactive and targeted with the aid of email marketing automation, as all the details and advanced features you need are at your disposal.
Learn how to generate more sales using these tips using the combined power of promo codes and email marketing automation.
Targeting the right clients with customized deals
Personalization and segmentation are fundamental methods in marketing that most advertisers still struggle to do. You will make sure that the promo code you submit will appeal to consumers by using the personalization and segmentation features of your email marketing automation platform.
First, using customer data such as demographics, location, and transaction history to group those with common denominators, you can experiment with various email list segmentations. You can submit them with custom promo codes from here, built based on what you know about them.
For example, to make them feel appreciated and remembered, you can give customers celebrating their birthdays with a promo code for a special deal. Check the transaction history of your customers so that you can give them a promo code for items relevant to their previous purchases-a good opportunity to upsell and cross-sell for you.
Build urgency using dates of expiration
Customers are scared of losing out on a lot. You will force consumers to shorten their decision-making process and function on instinct by using the idea of time. “Use strong expressions such as “Today Only!” or then again to assemble a need to keep moving, “Lapses Tomorrow.” In request for buyers to see that their time is expiring, you can likewise put a clock close to your promo code.
At the correct time, send promo codes
The timing is everything! When you offer promo codes, make sure you deliver them not only to the right clients, but also at the right moment.
Using coupon codes for discounts or freebies during the slow season to make the goods or services more appealing to consumers. In the same way, during the holidays or peak season, submit promo codes to inspire clients to pick you instead of competitors.
In your email marketing automation platform, you can also build triggers to submit promo codes when clients are highly engaged with your company. Create a trigger for cart abandonment if you are running an eCommerce platform, which will automatically submit a promo code for abandoned products from your client. To complete the transaction, it will give them enough drive.
Using coupon codes to recruit new clients
Promotion codes can also be productive in attracting new customers and increasing the email list, apart from maintaining customers or promoting repeat business. For example, you can give discount codes to current customers, which they can only use if a certain number of friends are referred to sign up for your deals. Or, in order to promote their first purchase, reward new contacts on your email list with instant discounts via promo codes.
Give the correct kind of bid
We have already discussed giving promo codes to the right customer, and we have yet to discuss the right form of deal at the right time.
You should realize as a marketer that now all consumers are drawn to sales, others see more value on free shipping or products. In reality, when asked what would make them buy more often online, 9 out of 10 customers said the number one motivation was free shipping.
To find out the promotion appeals most to your client base, play with the various types of bid. To decide the best technique to use next, the outcome should be enough.
In the form of coupon codes, overwhelming consumers with discounts or freebies does not usually result in conversions or sales. Much like any other marketing tactics, the promo code needs to be strategized. Using an advanced email marketing automation platform can help you deliver targeted, customized The Outnet promo code to the right customers and to retain customers and gain new ones at the right time.