If you have heard little regarding the term Pay-Per-Click (PPC) and interested to learn more than you have come to the right article. Do you know in 1998, a Startup Company Goto.com based on 25 employees presented the concept of pay-per-click during the TED conference at California? After that Google started the PPC advertising system at the end of the year 1999. Since then PPC is getting popular within the digital marketing industry.
Pay-Per-Click (PPC) refers to the internet marketing framework in which the fee is paid by the advertiser each time when the ad is clicked by the visitors. This model is used to drive traffic to webpages by buying the visits. These search engine advertising or paid search ads provide new geographic reach, generate sales, and amazingly 80% of brand recognition is enhanced by searched ads.
How Does Pay-Per-Click (PPC) Work?
To make your business ads appear on the Search Engine Result Page (SERP), an automated process is performed by search engines known as Ad Auction. It is a bidding system, in which advertisers are required to bid on terms such as keywords to show presence on web browsers. Google, Microsoft, Facebook, Yahoo, and Bing are the famous PPC marketing platforms.
These ads generally appear on the screen when the audience performs searches to buy commercial things. To successfully run a PPC campaign, selection of the right keyword, ad positioning, and creation of attractive SEO optimized landing pages matter a lot. 79% of marketers believe the PPC marketing model is highly beneficial for their business. Google Adwords, local search ads, display ads, remarketing ads, social ads, Gmail sponsored promotion ads, and shopping ads, etc. are the most common types of pay-per-click.
Let’s Take an Example
An individual who wants to buy a mobile charger, hand frees, phone cover, or screen protector, might searches for the keyword “Mobile Accessories” to find online retailers selling these products. The search engine executes complex algorithmic computing based upon Ad Auction and then displays the ads by different advertisers in some order according to terms & ad merits. Pay-per-click ads are placed with websites that are related to the business niche.
What Features Make PPC Advantageous for Business?
Out of 3 top generators of on-page conversions, PPC ads are one most efficient tools. During the Search Engine Marketing (SEM) process, focusing on PPC optimization tactics helps in boosting sales. Its outstanding features include;
- The business owners only pay for the visits received.
- PPC is very affordable for marketers; a small fee can lead to more profitable outcomes.
- The conversation rate is 50% higher than organic traffic as PPC visitors are more likely to convert general visitors into buyers.
- A marketer can decide at what days and times business ads to be shown on search platforms.
In a nutshell,
Pay-Per-Click (PPC) now has become an integral segment of a digital marketing campaign. Brands are increasing their PPC budget to appear the business ads’ maximum on the top search engine result.